Ban Stores from Charging You More Based on Your Data
In committee as of Jun 17, 2026Under review by an assigned committee.
✦ Plain-Language Summary
This law would prohibit businesses in New York City from using your personal data — like your location, browsing history, or income — to charge you higher prices than other customers. Known as 'surveillance pricing,' this practice uses algorithms to target individuals and extract more money from them without their knowledge. This protection would apply whether you're shopping in person or online.
This bill is in committee — public testimony may be open
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Details
- Introduced
- May 14, 2026
- Body
- Committee on Consumer and Worker Protection
- Type
- Introduction
- Status
- Laid Over in Committee
Official Description
This bill would prohibit any person that sells, leases, or rents goods or services, whether online or offline, from engaging in surveillance pricing.