Ban Surveillance-Based Personalized Pricing Practices

✦ Plain-Language Summary

This bill prohibits businesses from using personal data collected about individuals — such as browsing habits, location, or financial information — to charge different prices to different customers for the same product or service. This practice, known as 'surveillance pricing,' allows companies to identify how much a person might be willing to pay and charge them accordingly. The law would protect New Yorkers from being quietly overcharged based on their personal data.